“Dump Dominos,” they cried after seeing this bumper sticker from a Dominos franchise in Ohio.
The franchise owner apparently doesn’t know the history of Dominos well. Donald Trump starred in Dominos pizza commercials back in 2005. It might not be a good look to bash the company mascot, even if it was in the past.
At best Dominos should be in touch with the franchise owner in Ohio and tell them that political bumper stickers aren’t really the branded image. They really don’t want to turn off an entire customer base, now do they?
Domino’s Pizza offers franchises for a fee of $25,000, though the total initial investment ranges from $119,950 to $461,700. The franchise agreement lasts for 10 years and is renewable, and the royalty fee is 5.5%. Franchisees should have at least $75,000 in liquid cash available.